Children's Film: Target Audience

Our children's film will be aimed at both male and females, as it has aspects within it that will appeal to both genders, especially the comical aspects and the storyline. Our film is a PG (Parental Guidance) but will be bordering Universal (U), this means that the film can be enjoyed by all ages, especially as our film is aimed at a younger audience around the ages 5-10 years old. The reasoning behind this is that whilst the action is filmed in a comedic way, the action brings a 'Mild Threat' level of violence which is acceptable for a Universal (U) classification as well as a Parental Guidance (PG) certification.

The target audience will be interested in school life and they may also be concerned about bullying, as many of the audience would have recently started school. The film brings across the issues of bullying
to condemn bullying, this provides a moral message for children that bullying is wrong. This is not the only moral message that the opening sequence will teach the young audience, there is also morals of justice, good vs bad, and personal growth as a character.